Browser fingerprinting: what it is and how to protect yourself


Online user data can be a great source for businesses to understand their target audience and improve their engagement with their potential and existing customers. Browser fingerprinting is one of the user identification methods used by websites for various purposes, such as web personalization, fraud detection, targeted  advertising, etc. However, prior to leveraging the technology, we recommend getting an in-depth understanding of it since it has implications for user privacy. This information is then combined to create a unique identifier that can be used to track the user across multiple websites and devices.


Starting version 4.0.0, fingerprintjs is licensed under business source license 1.1. Browser fingerprinting can reveal lots of information about your finances and buying habits. In fact, using any of these tools could actually add a whole new facet to a device’s configuration that would not have been there before.


This is often called active fingerprinting 防关联浏览器 because the information needs to be requested. All the collected information is combined to create a unique fingerprint for your browser. The more details that can be gathered, the more distinct and specific the fingerprint becomes.


Browser hashing generates an id by looking at all browser fingerprint data points such as the user agent, operating system, windows, screen, font settings and more. How does tracking technology follow your trail around the web, even if you’ve taken protective measures? It provides you with an overview of your browser’s most unique and identifying characteristics. Turning off javascript may block advertisers from showing you ads, but it won't prevent your device from being uniquely identified.


The more data these businesses have, the more accurately they can target you with advertisements, which (indirectly) means higher revenue for the company. All of this information does not necessarily reveal exactly who you are, your name, and/or your home address, but it’s incredibly valuable for advertising purposes, as companies can use it to target certain groups. These groups have been formed by matching people based on browser fingerprinting. The large majority of sites use this data to personalize the advertisements and information that they serve up to you. All the browser fingerprinting modules are accessible as part of the seon platform, designed by anti-fraud experts for businesses in any vertical. To see how we help reduce the costs and resources lost to fraud by 70–80% without sacrificing user experience, try a free demo with seon.

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